Athens University of Economics and Business is a dynamic institution of higher education in Greece, participating in the project with the Services, Technologies and Economics Group.

Specialised in combination of technology and economics: specification and analysis of economic/business models (pricing schemes, contracts, incentives, auctions), incentives-based mechanisms (performance differentiation, gamification), and trust and reputation-based mechanism for allocation, management/trading of digital resources (network, cloud, data, cryptocurrencies, demand-side flexibility in smart grids) and Io.