CHARGE Energy Branding Europe 2022

CHARGE is the world’s only knowledge and networking platform for global energy brands and is the most active community of senior energy professionals focusing on branding and communication through the fuel crisis and energy transition.

CHARGE convenes these energy professionals and solution providers once a year in their region to hear about pioneering branding, reputation and communication strategies, tactics, disruptive technologies and peer led best practices.

Expect to see +250 C-Suite, SVP, VP & Director level brand, strategy, operations, marketing and communications executives from major utilities, energy retailers, energy developers and energy technology companies in Reykjavík this October 17-18.

CHARGE helps you gain the insights, best practices, and technologies you need to adapt to the sustainable energy transition, deregulated markets, system digitization, decarbonization and grid decentralization as branders, marketers, and communicators.

FIVE CRITICAL AGENDA THEMES

• After speaking with hundreds of energy executives during an intensive research process, we are excited to deliver an agenda that will target the critical challenges facing energy brand leaders this autumn.
• Leverage Digital Innovation to Rethink CX – Innovate with data-driven customer experiences to acquire and retain end-users, and deliver on the net zero transition

  Embrace Ecosystem Disruption with eMobility – Understand how social electrification and disruption is enabling new business opportunities for proactive energy brands

• Supercharge Your Brands Sustainable Storytelling – Align your ESG strategy to meet rising user expectations and take advantage of authentic, accountable sustainable narratives to enhance your marketing and stakeholder management
• Unlock Reputation Transformation – Explore how the world’s most valuable and influential energy companies have repositioned their brand identities around innovative, low carbon and decentralized economies
• Differentiate Brand Identity with Partnerships – Explore the future proofing benefits of strategic partnerships between utilities, retailers, vehicle OEMs and renewable energy developers, as the energy marketplace continues its rapid redesign

Our agenda challenges energy executives to think differently, and do differently, to optimize their brand, scale their business and ultimately influence their ability to deliver the sustainable energy transition.