Building the future of smart metering with El Sewedy Electrometer Group

In this interview, Emad El Sewedy, Chairman & CEO of El Sewedy Electrometer Group, says integrating artificial intelligence into utility operations isn’t optional, it’s essential. Speaking about the company’s smart metering projects in Egypt, he highlights how AI and hybrid communication technologies are enhancing customer service while reducing operational costs.  

Emad El Sewedy emphasises that AI adoption must “make business sense,” pointing to customer relationship management as a key area where smart systems can lower operational costs. 

He says that by integrating AI into WhatsApp messaging and responding to billing or service requests, the customer experience can be enhanced and reduce costs.

He also expands on the company's work in hybrid communication technology. Developed in collaboration with Iberdrola and Microchip, the combination of PLC (Power Line Communication) and RF (Radio Frequency) has enabled reliable smart metering even in noisy networks of urban Egypt. 

El Sewedy notes that this technology allows for “half-hour load profiles capturing all the data 24 hours, with 100% success rate”, something previously impossible.

Highlighting the value of hybrid communication technologies, El Sewedy mentions the successful deployment and upgrade of PRIME-certified products, from PRIME 1.3 and PRIME 1.4 to the latest PRIME hybrid.

Watch the full interview to learn more about how El Sewedy Electrometer is reshaping smart metering and utility operations.

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**This interview was filmed in November 2025 at Enlit Europe in Bilbao, Spain.