Empowering utilities through tech and strategic partnerships

Anja Langer Jacquin, Executive GM of Kraken Experience, discusses the importance of merging technology and strategic partnerships to transform business operations.

By providing technology that consolidates data for timely decision-making, Kraken enables clients to upskill their workforce, leverage real-time data, and become more competitive, ultimately aiming to accelerate the energy transition and ensure client success.

As the energy landscape is already so complex, there is an incredible evolution in society with how the consumer is now in a position to take control of their energy consumption and select which resource they want to consume, when and how much.

With this in mind, playing close attention to the customer experience and understanding the importance of being truly customer-centric, Kraken aims to empower its clients who are closest to the customer to make timely decisions.

"Transformation is about changing their business model. It's about how they create and capture value in the markets that they serve, and it's also about changing how they operate their business. If you want to be customer-centric, you want to empower the people closest to the customer to make the right decisions in the moment.

"For us at Kraken, at least, transformation is about enabling energy companies to rethink how they want to compete. It's about understanding how they can become more customer-centric."

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Watch the full interview below.

About Kraken

Kraken is an advanced and groundbreaking technology offering, encompassing two connected platforms that deliver critical aspects of the energy value chain. Combined with a pioneering operating model, Kraken empowers customer service teams to act with autonomy on behalf of customers and consistently improve cost and customer satisfaction outcomes for its licensees. Kraken currently supports over 40 million customer accounts in nine countries globally.