Energy Transitions podcast: ABB’s Adrian Guggisberg on how to digitalise the grid of the future
In this Energy Transitions podcast, Adrian Guggisberg from ABB highlights why incentivising change will be critical to deploying successful grid digitalisation strategies.

As utilities traverse a digital and energy transition, they face unprecedented disruption and a need to fundamentally shift mindset, behaviour, technology and operations, which is no mean feat for an industry traditionally risk-averse and resistant to change.
In this episode of the Energy Transitions podcast, Pamela Largue speaks to Adrian Guggisberg, President of Distribution Solutions at ABB, at Enlit Europe about the disruptive dynamics facing utilities and why incentivising change will be critical to deploying successful digitalisation strategies.
In this episode you will learn more about:
- Why the utility sector is traditionally conservative and resistant to change and how to change this legacy perspective;
- What needs to change to bring the traditional utility into the new age;
- What are the strategic considerations to be accounted for as the grid changes;
- Why cybersecurity is one of the most critical concerns when it comes to grid digitalisation;
- Why partnerships and collaboration are the way forward;
- The impact of digitalisation on lifecycle management;
- Why it’s important to avoid relying on regulatory prompts to initiate change;
- Why digitalisation is attracting talent to the industry;
- What ABB’s Shaping Europe’s Energy Future: Key Transition Priorities survey results show about the priorities of decision makers.
<em>When we digitalise things, the solutions we are applying we need to scale otherwise the lifecycle will be a disaster…right now we are in the exploring phase…and then we need to merge together and scale. If you don’t reach scale we are in trouble”</em>
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